Company Overview:


LexMax is the Premier African Caribbean Market for the North East Wisconsin Community (Green Bay, Kaukauna, Appleton, Neenah, Menasha, Oshkosh, Fond du Lac, Wausau, Stevens Point etc.). We are the go-to-store for African Caribbean foods, hair and beauty products. In addition to this core offering, we also have a wide variety of Middle Eastern and Mediterranean food items. 


LexMax is an inclusive family-owned store with the goal of:

  • providing North East Wisconsin residents originally from Africa, the Caribbean and the Middle East, a taste of home

  • satisfying the cravings of other residents with prior exposure to these ethnic foods 

  • addressing the needs of the broader community yearning to try something new


LexMax owners Alberta & Edward Anafi are originally from Ghana and moved to North East Wisconsin in 2012 after previous stints in the North East and Atlanta. Edward is a hospitalist in the area and Alberta is a management consultant (formerly a VP, in Corporate Strategy at Associated Bank). The Anafis have 2 children, Russell and Marielle  whose middles names "Max" and "Alexa" were combined for the store name LexMax.


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